Logo Applications and Registrations

trademark status objected applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most worthy business asset. There is a common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you along with legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise whether to register a logo. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from using your brand and potentially damaging the reputation of the business.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description for this business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that the business produces is correctly classified into one of the 45 separate categories in the market.

It is important to focus on that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the brand and business conception around australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval staying the exclusive user of the specified trademark for all the different goods and services requested for under the application.